Delta's "fare cuts"

If you have skimmed the news lately, you might get the impression that Delta is cutting its fares.

Taken as a whole, perhaps it is.

All I can say from personal experience is that the price of a ticket on the one flight I invariably take on Delta—Houston to Meridian, Mississippi—just went up from about $210 to about $360.

Could it be because Delta is the only airline serving Meridian?

Anyway, if you were wondering how Delta could afford to "cut fares"…